Cross-Platform

Universal Ad Specifications

Create once, publish everywhere. These asset formats are cross-compatible across multiple advertising platforms to save you time and maximize creative efficiency.

9:16

9:16 Vertical Video

The most versatile format for modern social commerce and short-form video.

Technical Specs

  • Resolution: 1080 × 1920px
  • Duration: 10–15 seconds (Recommended)
  • Format: MP4, MOV (H.264)
  • Max File Size: 500 MB

Supported Placements

Meta (Reels & Stories)TikTok (In-Feed)YouTube ShortsSnackVideoShopee Video
Safe Zone WarningKeep critical text and logos within the central 1080×1420 pixels. Avoid placing text in the top 200px (platform UI overlay) and bottom 300px (captions/account name overlay).
1:1

1:1 Square Image

The gold standard for standard feed and e-commerce placements.

Technical Specs

  • Resolution: 1080 × 1080px (or 1200 × 1200px)
  • Format: JPG, PNG
  • Max File Size: 5 MB
  • Text Overlay: Max 20% of image area

Supported Placements

Meta (Feed/Carousel)LinkedIn (Feed)Shopee (Store/Ads)Lazada (PDK)Tokopedia (TopAds)X (Twitter) Timeline
4:5

4:5 Portrait Video / Image

Optimal for mobile feed placements — maximizes screen real estate without going full vertical.

Technical Specs

  • Resolution: 1080 × 1350px
  • Format: MP4, MOV (video) / JPG, PNG (image)
  • Duration: up to 240 min (15s recommended for video)
  • Max File Size: 4 GB (video) / 30 MB (image)

Supported Placements

Meta Feed (Best performer)Google PMaxLinkedIn Feed
Pro Tip4:5 takes up ~20% more screen space than 1:1 in the Meta mobile feed, resulting in higher engagement and lower CPM.
1.91:1

1.91:1 Landscape Image

The standard horizontal format for link previews, display ads, and native placements.

Technical Specs

  • Resolution: 1200 × 628px
  • Format: JPG, PNG
  • Max File Size: 5 MB
  • Headline: 25–30 characters

Supported Placements

Meta Link AdsGoogle Display / PMaxLinkedIn Sponsored ContentDV360 NativeThe Trade Desk Native
16:9

16:9 Landscape Video

The classic widescreen format for YouTube pre-rolls, CTV, and premium video placements.

Technical Specs

  • Resolution: 1920 × 1080px (Full HD)
  • Format: MP4, MOV (H.264/H.265)
  • Duration: 15s or 30s standard (6s bumper for YouTube)
  • Max File Size: 1 GB

Supported Placements

YouTube In-StreamDV360 Video / CTVThe Trade Desk CTVMeta In-Stream
Pro TipFor Connected TV (CTV), always deliver 1080p minimum. CTV viewers expect broadcast-quality production.