Display & Video 360

Google's enterprise-level Demand Side Platform (DSP) for programmatic media buying across all major exchanges

Recently verified · Feb 21, 2026
Source:marketingplatform.google.com/about
  1. 1
    Access DV360 through a partner agency or direct Google Enterprise contract
  2. 2
    Set up your Partner and Advertiser profiles
  3. 3
    Link Campaign Manager 360 (CM360) for ad serving and tracking
  4. 4
    Link Google Analytics 4 (GA4) and YouTube channels
  5. 5
    Create an Insertion Order (IO) and allocate budgets
  6. 6
    Build Line Items for specific targeting and formats